Micro Inc
. today announced the launch of its new digital marketing
program Ingram Micro Partner Connect. Designed to enable channel
partners to establish a meaningful digital presence for their brands,
the new program simplifies the complexities of digital marketing with
personalized, premium digital marketing content delivered as-a-service.
Launched in beta earlier this year with members of Ingram Micro’s Trust
X Alliance community, Partner Connect is now generally available to
channel partners in the U.S. and Canada.

Ingram Micro Partner Connect streamlines the intricacies of a digital
marketing campaign by helping channel partners establish a digital
presence to promote their company brand, solutions and services to a
wider end-user base. The new platform makes it easy to quickly automate,
customize, personalize and launch digital marketing campaigns within
minutes and includes a personal dashboard, domain name and the ability
to receive real-time analytics to help assess lead activity and ROI.

“Making the move to digital marketing is a must for channel partners
looking to build their brand and grow their business,” said Dennis
Crupi, executive director, Marketing, Ingram Micro. “Supported by Ingram
Micro’s world-class and experienced digital marketing team, Ingram Micro
Partner Connect addresses this gap and simplifies digital content
marketing, making it easy for resellers to enhance their digital
presence with personalized content, targeted Google Ad Word campaigns
and real-time analytics.”

Ingram Micro Partner Connect offers channel partners a way to easily
promote channel partners and providers’ solutions via a
software-as-a-service (SaaS) based digital marketing platform. Key
features and functionality within Partner Connect include:

  • Custom content: Ingram Micro Partner Connect leverages custom,
    timely and relevant action-driven content that’s personalized with the
    partner’s brand colors, logo and call-to-action messaging, which is
    found nowhere else in the channel.
  • Scale and reach: Promote solutions to a wider channel audience
    through loyal Ingram Micro customers who want a single dashboard to
    manage their digital marketing activities.
  • Reporting: Real-time, data-based analytics, including end-user
    “fingerprinting,” helps assess lead activity and ROI.
  • Supplements manufacturer partner portals: Ingram Micro Partner
    Connect augments partner portals and marketing concierge efforts with
    purpose-built content, custom Google/social media campaign
    development, and white-glove service and support.
  • Ease of execution: The Ingram Micro Partner Connect platform
    gives channel partners the freedom and autonomy they desire to execute
    virtually any type of content they choose across countless online
    outlets, including landing pages, social media, email and their own
    corporate websites.

More information about Ingram Micro Partner Connect is available here.

About Ingram Micro

Ingram Micro helps businesses realize the promise of technology. It
delivers a full spectrum of global technology and supply chain services
to businesses around the world. Deep expertise in technology solutions,
mobility, cloud, and supply chain solutions enables its business
partners to operate efficiently and successfully in the markets they
serve. Unrivaled agility, deep market insights and the trust and
dependability that come from decades of proven relationships, set Ingram
Micro apart and ahead. Discover how Ingram Micro can help you realize
the promise of technology. More at www.ingrammicro.com.

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