The glimmering white sand, clear blue waters and lack of crowds are continuing to bring more people to Esperance for the peak holiday season.
It is causing issues for accommodation providers, with Esperance Chalet Village owner Fiona Shillington telling the Kalgoorlie Miner she had been faced with the unfortunate task of turning people away over Christmas.
“We’ve had lots and lots of last-minute calls from people and you don’t like to let people down but the reality is you get full,” she said.
“We can’t accommodate everyone obviously.”
Mrs Shillington said the business had been steadily growing during the past five years and social media had played a big part in this.
“It’s certainly getting busier for us and we’re staying busier longer which is good,” she said.
“We’re hoping for another bumper year.”
Australia’s Golden Outback chief executive Marcus Falconer agreed online marketing was key for the region.
“Social media is huge for Esperance,” he said. “No question.
“The colours of Esperance’s beaches and ocean, kangaroos on Lucky Bay and bubblegum pink Lake Hillier really stand out and catch people’s attention on channels like Instagram and Facebook.”
Tourism Esperance chairman Wayne Halliday said many places had been booked out as early as October.
“We’re expecting to be much the same as last year’s Christmas break,” he said.
“There’s some space mid to late-January, but people book as early as a year in advance.”
While many list the beach as a major drawcard, things such as artisan studios and galleries, local eateries, and the lack of crowds keep people coming back over the summer school holidays.
“The beaches obviously are a drawcard, I think the whole pristine natural environment and lack of crowds is a year-round drawcard,” Mrs Shillington said.
“I was at Salmon Beach the other day on one of the 34C days and I was the only person there.
“It’s amazing you can go to one of many locations in the middle of December and literally be the only people on the beach.”
To help with the accommodation situation, Shire of Esperance will this week open up the overflow camping facility at the Greater Sports Ground on Black Street for keen holiday-makers.