The 45th HKTDC Hong Kong Toys & Games Fair, the 10th HKTDC
Hong Kong Baby Products Fair and the 19th Hong Kong
International Stationery Fair will be held from 7-10 Jan at
the Hong Kong Convention and Exhibition Centre (HKCEC).
Close to 3,000 international exhibitors will showcase an
assortment of innovative products at the three concurrent
events.

Hong Kong’s exports, including products such as
toys, performed better than anticipated last year due to
strong global market demand and exporters shipping goods to
the United States early to avoid new tariffs. HKTDC Deputy
Executive Director Benjamin Chau said that exports of toy
products in the first 11 months of 2018 amounted to HK$45.2
billion, up 1.6% year on year. However, the HKTDC Export
Index for the fourth quarter of 2018 showed all industry
sub-indexes edging down, reflecting the fact that exporters
in major industries, including the toy sector, have a
cautious view in the short-term.

Retail sales across
different markets over the recent Christmas period showed a
mixed performance, with the United States and various
emerging markets showing robust growth, while certain
traditional markets saw growth at a slower pace.

Mr Chau
said: “Video game consoles and games incorporating virtual
reality (VR) and augmented reality (AR) are currently very
popular. Licensed toy products from popular movies and
animations as well as educational toys remain the major
driving force in the sales of traditional toys. The Hong
Kong Toys & Games Fair gathers a wide variety of products
from around the world to match buyers’ sourcing
needs.”

Asia’s Largest Toys & Games Fair Showcases the
World’s Latest Products

Asia’s largest, and the world’s
second-largest, trade fair of its kind, this year’s Hong
Kong Toys & Games Fair has attracted more than 2,100
exhibitors from 42 countries and regions. The latest toys
and games from around the world will be showcased in six
group pavilions, including Mainland China, Korea, Spain,
Taiwan and the United Kingdom, as well as the World of Toys
pavilion that will feature mainly European exhibitors.
Another highlight, the Brand Name Gallery, will showcase
around 240 renowned brands, including 4M, Hape, Ming the
Minibus, Soap Studio, STEM University and Welly.

The
popular Smart-Tech Toys zone will feature a variety of toys
and games that incorporate innovative technologies,
including AR and VR functionality and mobile app
compatibility. A STREAM Toys Product Display will again be
set up to respond to rising demand for STREAM (science,
technology, robotics, engineering, arts and mathematics)
educational toys and games.

Other thematic zones include
Kidult World, showcasing toys for grown-ups such as magic
items, hobby goods, action and war games, and models and
figurines; the Pet Toys zone, featuring toys and daily
supplies for pets; and the Fireworks zone.

Concurrent Baby
Products Fair and Stationery Fair Promote One-stop
Sourcing

The concurrent Hong Kong Baby Products Fair will
welcome more than 610 exhibitors from 29 countries and
regions. The fair will also see pavilions from Korea,
Singapore and the Hong Kong Children, Babies, Maternity
Industries Association. To cater for the needs of
mothers-to-be, the debut Maternity Products zone presents a
range of pre- and post-pregnancy essentials for mothers,
ranging from hospital bags to breast pumps and more. The
Brand Name Gallery will present close to 50 renowned quality
brands, while Baby Tech will feature 21 exhibitors
displaying high-tech smart products. The World of Strollers
& Gear II at Convention Hall returns this year to reveal
award-winning strollers and baby car seats.

Organised by
the HKTDC and Messe Frankfurt (HK) Ltd, this year’s Hong
Kong International Stationery Fair features more than 260
exhibitors from 14 countries and regions, including
first-time exhibitors from Australia and Malaysia. The fair
will once again feature Korea and Taiwan pavilions. A strong
range of industry-leading brands will showcase the latest
art and craft supplies, back-to-school items, paper
packaging and printing goods, office supplies and gift
stationery. Another highlight of this year’s show is the
“One Moment in Time” display at the entrance of Hall 5B,
showcasing the various kinds of stationery that people use
in different stages of life.

A series of industry events
will be held during the three fairs. The Hong Kong Toys
Industry Conference 2019 will take place on 8 January under
the theme “Forging the Bright Future for the Global Toy
Industry”, where representatives from Euromonitor, the
strategic market research company, will join toy industry
consultants and experts to examine industry trends in the
global market industry, challenges resulting from current
Sino-US trade relations, and opportunities arising from the
Belt and Road Initiative. Other thematic seminars include
“Smart Tech & DIY Toys – What’s New?”, “Toy Safety &
Regulations Updates”, “Toys Compliance, Testing &
Certification”, “Expanding Your Business Through Trade
Financing”, “Insight into the Upcoming Stationery Trends”
and “Digital Marketing: Innovation Key to Success”,
featuring speakers from Guru Online and Madcradle
Online.

In addition, the winning products from the Hong
Kong Toys and Baby Products Awards 2019 will be exhibited at
Halls 3F-G Concourse during the fair period to showcase the
most creative designs to international buyers. Events such
as a networking reception, product demo and launch pad, and
a buyer forum discussing business opportunities in emerging
markets, will also be held during the fair period.

Held
concurrently with the Toys & Games Fair, Baby Products Fair
and Stationery Fair, the HKTDC Hong Kong International
Licensing Show is Asia’s largest and the world’s
second-largest fair of its kind. This year’s fair brings
together more than 400 exhibitors from 14 countries and
regions, showcasing over 1,000 brands and properties. The
four fairs will create abundant crossover business
opportunities among participants from various
sectors.

© Scoop Media

 



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