Anyone who knows me
knows that I religiously leverage my calendar to make sure I prioritize and
shift tasks in order to get everything done as efficiently as possible. My
approach is based on my core values (personal & professional) and
prioritizing what is important versus unimportant. I definitely value my time
and protect it. I take full accountability for how I spend it. That’s why I am
a big believer in waking up early, working with purpose, working smart and
getting things done – you know, the invisible work that Jeff Bezos famously
refers to.

However, over the last
12-18 months, I have really started to question whether or not “busy”
is the new “stupid”. In a world seduced by entrepreneurship porn and
the glamorization of the “grind”, we need to step back and take notice of this
epidemic. There are tons who are sacrificing their personal development and
health while on a professional journey. A journey filled with glamorizing the busy
life via social or by attending every single networking event the city can
possibly hold, all in addition to being seduced in to mixers and
incubator/chamber events due to FOMO (fear of missing out). Many feel their
lack of ‘busyness’ means they are unsuccessful. Now listen, I’m in favour of
being active in the community because that’s how you create opportunities, but
your activity has to have a purpose and should aim directly at what you are
trying to achieve, especially if your activities are going to take away from
your personal time and family. It should not be aimlessly and meaninglessly driven
by FOMO. It should be driven by the fact that you are hitting your professional
and personal milestones and goals. The bottom line is that there needs to be
results tied to your “busyness”, or
you’re just haemorrhaging time! And I get it; I live it and I’ve said it
before, entrepreneurship and business, especially today, is 24/7 with little to
no downtime, but I implore you carve out time in your day to ensure you are not
neglecting all parts of your life. It’s super important to control your time
and create a cohesive and healthy approach to everything you do. Being “busy”
is not the indicator of success and mentioning “you’re too busy for x” is not
an indicator of success. In my opinion it is the indicator of only 2 things:

1) Whatever you are “too
busy for” is simply not a priority – which is fair, but I challenge you to tell
the person that it is not a priority at the moment versus just mentioning that you
are too busy.

2) You’re not able to control your time – which is scary, especially when
growing a    business and/or family.

Overall, as mentioned by Robert Glazer via Inc. – “Being busy shouldn’t be a status symbol. It probably means you need to
manage your time better.”
 Even Albert Einstein concluded – “If you can’t explain it
simply, you don’t understand it well enough
“. I can apply this
quote to this article as well. If you can’t simplify, organize and manage your life
and time for personal development, claiming that you are just too busy…then you
don’t understand your own life well enough.

Bill Gates states that
you should ask yourself 4 crucial questions in order to assess the quality of
your life (the last being inspired by Warren Buffett):

  1. Did I devote enough time to my family?
  2. Did I learn enough new things?
  3. Did I develop new friendships and deepen old ones?
  4. Do the people I care
    about love me back?

Gates even goes a little deeper in this video here, have a listen:

Now, I will continue to put in the invisible work by waking up early, working with purpose, working smart and getting things done. And I will still schedule my day, minute by minute, for maximum efficiency (both professionally and personally), never claiming that I am too busy, but prioritizing where my time goes. By doing this, it will continue to open up more time and focus into sitting, reading, thinking and meditating, the things that centre me, energize me and keeps me moving forward! Moving forward is ideal for business and life. This approach will ensure that I have the mental capacity and time to spend time where I want to spend time, ensuring that I can answer all 4 above questions from Mr. Gates.

Do you control your time? Share, like and comment below.

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