Shopify Inc. (NYSE:SHOP) and Bridgeline Digital Inc. (NASDAQ:BLIN), both competing one another are Application Software companies. We will compare their profitability, analyst recommendations, risk, dividends, institutional ownership, earnings and valuation.

Earnings & Valuation

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Shopify Inc. 1.18B 28.83 72.80M -0.68 0.00
Bridgeline Digital Inc. 10.46M 0.27 23.90M -105.70 0.00

Table 1 demonstrates Shopify Inc. and Bridgeline Digital Inc.’s gross revenue, earnings per share (EPS) and valuation.


Table 2 shows Shopify Inc. and Bridgeline Digital Inc.’s net margins, return on assets and return on equity.

Net Margins Return on Equity Return on Assets
Shopify Inc. -6.17% -3.9% -3.5%
Bridgeline Digital Inc. -228.49% -200.3% -98.7%

Volatility & Risk

Shopify Inc.’s volatility measures that it’s 54.00% more volatile than S&P 500 due to its 1.54 beta. Bridgeline Digital Inc.’s 73.00% more volatile than S&P 500 volatility due to the company’s 1.73 beta.


12.6 and 12.6 are the respective Current Ratio and a Quick Ratio of Shopify Inc. Its rival Bridgeline Digital Inc.’s Current and Quick Ratios are 1.7 and 1.7 respectively. Shopify Inc. has a better chance of clearing its pay short and long-term debts than Bridgeline Digital Inc.

Analyst Ratings

Ratings and Recommendations for Shopify Inc. and Bridgeline Digital Inc. can be find in next table.

Sell Ratings Hold Ratings Buy Ratings Rating Score
Shopify Inc. 1 2 8 2.73
Bridgeline Digital Inc. 0 0 0 0.00

$242.4 is Shopify Inc.’s consensus price target while its potential downside is -20.54%.

Institutional & Insider Ownership

Roughly 77.4% of Shopify Inc. shares are held by institutional investors while 6.5% of Bridgeline Digital Inc. are owned by institutional investors. 0.43% are Shopify Inc.’s share held by insiders. Comparatively, 12.3% are Bridgeline Digital Inc.’s share held by insiders.


In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
Shopify Inc. 1.01% 21.16% 53.56% 87.48% 85.19% 90.8%
Bridgeline Digital Inc. -17.25% -42.42% -53.82% -71.95% -93.14% -52.64%

For the past year Shopify Inc. had bullish trend while Bridgeline Digital Inc. had bearish trend.


Shopify Inc. beats Bridgeline Digital Inc. on 10 of the 11 factors.

Shopify Inc. provides a cloud-based multi-channel commerce platform for small and medium-sized businesses in Canada, the United States, the United Kingdom, Australia, and internationally. Its platform provides merchants with a single view of their business and customers in various sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces; and enables them to manage products and inventory, process orders and payments, ship orders, build customer relationships, and leverage analytics and reporting. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was founded in 2004 and is headquartered in Ottawa, Canada.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

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