automotive industry has gone through rapid changes over the last decade, from
the introduction of self-driving vehicles to moving the entire purchase process
online. Digital marketing is helping to fuel the trend of online automotive sales. Here’s why:
The Market is Growing
of vehicles, particularly trucks and commercial vehicles, is on the rise. The
number of online truck trading deals across the world has doubled over the last
four years. In Europe, marketplaces like Truck1.eu are among industry leaders
in sales of commercial vehicles in Europe.
are looking to skip the dealership experience and make their purchases solely
online. Buyers want to avoid the pushy sales tactics, price haggling and length
process of buying a vehicle at the dealership.
Much of the
growth in online automotive sales is in the used vehicle sector. Used vehicles
do not have to be sold through franchised car dealerships, which allows for a
relatively open marketplace. While we don’t know for sure how many cars are
purchased online – the industry is still so young – we do know that more
dealerships are putting their inventories online for buyers to view. And we’ve
also seen significant growth in the number of companies that have completely
digitized the entire purchase process.
demand for online sales, it’s important for automotive marketplaces to invest
in digital marketing to expand their reach and potential customer base. As
customers become more accustomed to purchasing big-ticket items, like cars,
online, more dealerships will jump on the bandwagon and you’ll face increased
competition. Investing in a sound marketing strategy now will put you ahead of
Buyers are Starting the Buying Process Online
buyers are starting the buying process online through research and reading
reviews. According to a study from SiriusDecisions, the majority (67%) of the buyer’s
journey is now completed digitally.
are doing most of their research and decision-making online, you want to make
sure that they’re turning to your marketplace first. That can only be
accomplished through a sound digital marketing strategy.
Build Brand Awareness
marketing helps build brand awareness, which ultimately positions your company
as a leader in the industry and helps boost sales. Brand awareness is crucial
for every business, regardless of their industry.
well-rounded digital marketing strategy which includes online advertising,
content marketing and social media marketing will expand your reach and put
your brand in front of your target audience.