Young entrepreneur

By Jennifer Rogina

Your business is still in its infancy, but it’s doing well. You believe it can do even better, and you want to start marketing your company online. The problem? It’s only you.

You don’t have a marketing background. You don’t have a team. You don’t have budget to hire a team or agency. So what do you do? How can you start a digital marketing campaign for your small business?

1. Create a routine

Having a set routine is essential for your marketing efforts to succeed. As an entrepreneur, you already have more job duties than a standard full-time position; marketing is just one of the many hats you need to wear.

Figure out how to add some dedicated marketing time—even if it’s only an hour a week—into your existing schedule. It’s better to create a routine you know you can commit to, even if it doesn’t seem like you’re putting in very much time at first. If you can be consistent with this routine, you’ll see more positive results for your efforts, rather than if you put in bursts of time here and there.

2. Prioritize wisely

Time is money. Marketing your business online is important. But, so are all of the other jobs you do for your business. That’s why you need to focus on the marketing channels that make the most sense for you and your company.

To start a digital marketing campaign with no budget, focus on organic search and content marketing. Spend your limited time on content creation. Write content for your website and content to share on other websites.

If you have a budget but no time to invest, start with PPC (pay-per-click) advertising. This will give you results fast. Be prepared, though—this is a short-term plan. Once you stop paying for the ads you’ll lose the traffic.

3. Use a marketing task list tool

Now you have a routine in place and know which marketing channels you want to prioritize. That’s a great start, but what do you do now? Make the best use of your limited marketing time by using a marketing task list tool.

A marketing task list tool will give you the actionable tasks you need to complete at optimal intervals. Make sure the tool you choose also provides step-by-step directions for each of those tasks. Using a marketing task list tool eliminates the need for you to research digital marketing tactics and strategies, and instead lets you get straight to work.

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4. Track your results

You want to make sure the effort you’re putting toward digital marketing is effective. To do this, set goals and track your results.

Know what you want to get out of your campaigns. Is your goal to drive traffic to your website, gain social followers, or increase transactions? Once you understand your goal, figure out a way to track it.



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