OneSmart International Edun Gr (NYSE:ONE) and Sunlands Online Education Group (NYSE:STG) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, dividends, analyst recommendations and profitability.

Earnings & Valuation

This table compares OneSmart International Edun Gr and Sunlands Online Education Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
OneSmart International Edun Gr $419.14 million 3.14 $36.00 million ($1.02) -7.91
Sunlands Online Education Group $287.10 million 0.90 -$134.83 million ($0.86) -2.79

OneSmart International Edun Gr has higher revenue and earnings than Sunlands Online Education Group. OneSmart International Edun Gr is trading at a lower price-to-earnings ratio than Sunlands Online Education Group, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

31.2% of OneSmart International Edun Gr shares are owned by institutional investors. Comparatively, 26.3% of Sunlands Online Education Group shares are owned by institutional investors. 12.7% of OneSmart International Edun Gr shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk and Volatility

OneSmart International Edun Gr has a beta of 0.38, indicating that its share price is 62% less volatile than the S&P 500. Comparatively, Sunlands Online Education Group has a beta of 2.64, indicating that its share price is 164% more volatile than the S&P 500.

Profitability

This table compares OneSmart International Edun Gr and Sunlands Online Education Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
OneSmart International Edun Gr N/A N/A N/A
Sunlands Online Education Group -37.32% N/A -21.44%

Analyst Ratings

This is a breakdown of current recommendations for OneSmart International Edun Gr and Sunlands Online Education Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSmart International Edun Gr 0 0 1 0 3.00
Sunlands Online Education Group 1 1 0 0 1.50

OneSmart International Edun Gr presently has a consensus target price of $15.60, indicating a potential upside of 93.31%. Given OneSmart International Edun Gr’s stronger consensus rating and higher probable upside, equities research analysts plainly believe OneSmart International Edun Gr is more favorable than Sunlands Online Education Group.

Summary

OneSmart International Edun Gr beats Sunlands Online Education Group on 10 of the 13 factors compared between the two stocks.

About OneSmart International Edun Gr

OneSmart International Education Group Limited provides tutoring services for kindergarten and primary, middle, and high schools (K12) in the People’s Republic of China. The company offers young children services, including Chinese language and computer programming under the HappyMath brand; and English tutoring services focusing on early childhood under the brand FasTrack English brand. It also provides tutoring services for exam preparation under the OneSmart VIP brand; language and culture programs for overseas education covering overseas study preparation, language training, and consultation services under the OneSmart International Education brand; English language proficiency tutoring services under the OneSmart Elite English brand; and summer and winter study tours under the OneSmart Study Camp brand. In addition, the company offers online education programs under the OneSmart Online brand through jrjb.com.cn; and OneSmart class program under the OneSmart Class brand. Further, it provides online K-12 tutoring, online kids English training, and online kids mathematics training services. As of August 31, 2018, the company operated a network of 315 study centers across 43 cities in China. The company was formerly known as OneSmart Education Group Limited. OneSmart International Education Group Limited was incorporated in 2017 and is headquartered in Shanghai, the People’s Republic of China.

About Sunlands Online Education Group

Sunlands Technology Group, through its subsidiaries, provides online education services in the People’s Republic of China. The company offers various degree- and diploma-oriented post-secondary courses, including preparation courses for the self-taught higher education examination (STE) for learners pursuing associate diplomas or bachelor’s degrees, as well as for the entrance examinations of master of business administration programs. Its STE courses cover 18 majors, including Chinese language and literature, law, pre-school education, project management, marketing, English, human resource management, business administration, business management, modern corporate governance, finance, financial management, advertising, accounting, energy management, administrative management, international trade, and computer information management. The company also provides professional certification preparation course offerings that cover various industries and professions, such as accounting, human resources, teaching, and finance. As of December 31, 2017, it had approximately 1,750 self-developed learning outcome trees covering 123,000 knowledge points. The company was formerly known as Sunlands Online Education Group. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People’s Republic of China.



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