Business News of Friday, 12 July 2019

Source: Guinness Ghana Breweries PLC


LOYALTY LAUNCH1play videoBusiness Development Minister engaging the media during the launch

Guinness Ghana Breweries PLC has today renewed its commitment to boost customers’ profitability with the launch of a loyalty program targeting its key wholesalers, retailers and distributors across the country.

The programme, dubbed “Y3n Nyin Mbom” which means ‘let’s grow together’, will reward customers with outstanding sales performance and innovative ways that ensure products reach consumers.

Speaking during the launch ceremony, Teye Mkushi, Finance Director at GGBPLC noted that the loyalty program is a great way to give back to customers and to add value to their business since they are a key part of the company’s growth and sustainability.

“At Guinness, we believe in creating value for all our stakeholders and we are happy to introduce “Y3n Nyim Mbom” to support our customers who ensure that our products reach the market and consumers every day”.

The best performing customer and overall winner will get a brand new mini-truck while other prizes for the top performers will include cash prizes of up to GHc 10,000 every quarter, free DSTV subscriptions, television sets and freezers, a bar make-over for the tier one top performer and percentage volume increments.

The Commercial Director at GGBPLC, Obinna Anyalebechi speaking at the launch ceremony said “Our customers deserve the best for their loyalty and support to our brand. We are happy to be delivering a loyalty program that will boost their profits as a result of stocking our products. Their growth is our priority and we encourage all them to be part of “Y3n Nyim Mbom” so we can grow together”.

The “Y3n Nyim Mbom” loyalty program will run from July to December, 2019.

About the loyal programme

Beginning July GGB PLC will run the trade loyalty scheme to support its customers to achieve remarkable growth in their business. The scheme will reward customers with a mini truck, bar make overs as well as other amazing prizes monthly and quarterly.


Customers will be selected and rewarded based on their loyalty to the company and the more points they accumulate during the program.

Customers participation

Customers who achieve a minimum of 100 percent on volume will be rewarded with one case for every 20 cases sold.

Customers who will attain 85 to 99 percent, will also get one case for every thirty cases sold. This attracts 50 points.

Customers gain extra 20 points for stocking a minimum of 20 cases of GGB PLC brand (FES, Star, Origin and Gulder) whiles ensuring that the products price fall within competition.

Customers qualify for tier one when they sell 1000 cases and tier two when they sell 600-900 cases monthly. Automatically, this qualifies a customer to enjoy five percent of volume target achieved for our monthly rewards.


Each quarter, GGB PLC will reward the first winner with GHS 5000.

The 2nd – 20th customers will be awarded TVs and freezers as consolation prizes.

The overall grand prize is a mini-truck for the top performing customers.

For bar outlets, 100 percent of volume achieved will give customers a five percent volume on sales.

For bar outlets, customers gain 50 points when they sell 100 cases sold which offers them five percent on volume.

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