Bitauto Holdings Limited (NYSE:BITA) and Criteo S.A. (NASDAQ:CRTO) compete against each other in the Internet Information Providers sector. We will compare them and contrast their analyst recommendations, profitability, risk, dividends, institutional ownership, earnings and valuation.

Earnings & Valuation

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bitauto Holdings Limited 15 0.00 N/A -1.25 0.00
Criteo S.A. 22 0.52 N/A 1.31 15.04

Table 1 highlights Bitauto Holdings Limited and Criteo S.A.’s top-line revenue, earnings per share (EPS) and valuation.


Table 2 provides the return on equity, return on assets and net margins of the two firms.

Net Margins Return on Equity Return on Assets
Bitauto Holdings Limited 0.00% -3.4% -1.1%
Criteo S.A. 0.00% 10.9% 6.8%

Risk & Volatility

A beta of 1.06 shows that Bitauto Holdings Limited is 6.00% more volatile than S&P 500. Competitively, Criteo S.A.’s 0.00% volatility makes it less volatile than S&P 500, because of the 1 beta.


The Current Ratio and a Quick Ratio of Bitauto Holdings Limited are 1.2 and 1.2. Competitively, Criteo S.A. has 1.5 and 1.5 for Current and Quick Ratio. Criteo S.A.’s better ability to pay short and long-term obligations than Bitauto Holdings Limited.

Analyst Recommendations

The following table delivered below contains the ratings and recommendations for Bitauto Holdings Limited and Criteo S.A.

Sell Ratings Hold Ratings Buy Ratings Rating Score
Bitauto Holdings Limited 0 0 2 3.00
Criteo S.A. 0 1 1 2.50

Bitauto Holdings Limited has a 74.73% upside potential and a consensus price target of $19.5. Meanwhile, Criteo S.A.’s consensus price target is $31.5, while its potential upside is 75.78%. The information presented earlier suggests that Criteo S.A. looks more robust than Bitauto Holdings Limited as far as analyst belief.

Insider & Institutional Ownership

Bitauto Holdings Limited and Criteo S.A. has shares owned by institutional investors as follows: 32% and 93.3%. 25.23% are Bitauto Holdings Limited’s share owned by insiders. Comparatively, insiders own roughly 1% of Criteo S.A.’s shares.


In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W) Performance (M) Performance (Q) Performance (HY) Performance (Y) Performance (YTD)
Bitauto Holdings Limited -3.89% -17.98% -36.14% -30.39% -51.56% -54.14%
Criteo S.A. -5.64% -6.18% -29.01% -2.23% -24.01% -13.07%

For the past year Criteo S.A. has weaker performance than Bitauto Holdings Limited


On 9 of the 10 factors Criteo S.A. beats Bitauto Holdings Limited.

Bitauto Holdings Limited provides Internet content and marketing, and transaction services for the automotive industry in the PeopleÂ’s Republic of China. The company operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment provides advertising services, including new automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its and Websites, as well as mobile applications. It also provides Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates automotive transaction services platform that provides e-commerce transaction services to automobile dealers; and offers online automotive financial platform services to consumers and financial institutions, including banks, auto finance companies, and insurance companies. The Digital Marketing Solutions Business segment provides one-stop digital marketing solutions, such as Website creation and maintenance, online public relations, online marketing campaigns, and advertising to automakers. The company also distributes its dealer customers’ automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the PeopleÂ’s Republic of China.

Criteo S.A., a technology company, engages in digital performance marketing in France and internationally. The companyÂ’s Criteo Engine solution includes recommendation algorithms that create and tailor advertisements to specific user interest by determining the specific products and services to include in the advertisement; prediction and predictive bidding algorithms that predict the probability and nature of a userÂ’s engagement with a given advertisement; and bidding engine for executing campaigns based on objectives set by the clients. Its Criteo Engine solution also consists of dynamic creative optimization; software systems and processes that enable data synchronization, storage, and analysis of distributed computing infrastructure in multiple geographies; and experimentation platform, an offline/online platform to enhance the prediction abilities of its models. In addition, it provides data assets, which collect information about the interaction of users with its advertisersÂ’ and publishersÂ’ digital properties; and access to advertising inventory. Further, the company offers an integrated technology platform that includes a suite of services and software tools, such as a unified dashboard, which automates campaign execution and management tasks; consulting services; and an inventory management platform that provides small-and medium-sized publishers direct access to advertisers. It serves companies in the online retail, classifieds, and travel industries. Criteo S.A. was founded in 2005 and is headquartered in Paris, France.

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