Trimark, the apparel division of promotional products supplier Polyconcept North America (PCNA), announced it has hired Kate Boyce as vice president and general manager. Boyce will oversee all aspects of Trimark’s business in the U.S. and Canada, including product strategy, marketing, sales and service.
“Kate is an energetic and results-oriented leader with a real passion for apparel,” said PCNA president David Nicholson. “Her success in developing and growing brands in the fast-moving retail sector is a tremendous asset to PCNA as we continue to expand our apparel business.”
With more than 20 years of apparel industry experience, Boyce was most recently with Dick’s Sporting Goods, where she held several leadership positions, including vice president of women’s apparel and vice president of outdoor apparel and outerwear. During her tenure, she led strategic initiatives to expand the Dick’s product portfolio, drive sales, increase margins and grow market share in the apparel sector. She also managed brand relationships with leading global athletic and outdoor brands, and directed the successful launch of several private label apparel collections.
“I am proud to join Trimark, a strong brand with a deep legacy of bringing innovative and retail-inspired active and outerwear to market,” said Boyce. “I look forward to working with the teams at both PCNA and Trimark, leveraging my experience to help to grow the business and build upon the company’s position as an industry leader.”
For more information on PCNA, visit www.pcna.com.