Mike Lazzari, owner of BrandCentric Solutions, secured a $24 million contract.

Proforma, Cleveland, announced that Mike Lazzari, Multi-Million Dollar Club member and owner of Raleigh, North Carolina-based BrandCentric Solutions, has secured a three-year, $24 million contract with a multinational financial services company.

After discovering that the client needed a print and direct mail management program, Lazzari enlisted the collective help of Proforma’s Support Center to create a solution. Proforma’s Major Accounts Team and strategic advisors played an instrumental role in securing the contract, working hand-in-hand with Lazzari for more than a year to develop an RFP, run financial models and provide the resources necessary to entertain such a large opportunity.

“Securing a contract with one of the largest financial institutions in the world is a feat I could not have achieved without Proforma,” said Lazzari. “Nothing we do is old-fashioned—we infuse technology in everything we do. We always use a consultative approach to develop a sophisticated, technology-laden solution to improve our clients’ processes. In this case, our solution just added $8 million per year to our book of business.”

Lazzari’s technology was able to accomplish three goals: improve the client’s time to market, streamline its management approval process and improve its postal delivery performance.

“We are proud, but not surprised, that the largest contract in Proforma’s history was driven by a technology solution,” says founder Greg Muzzillo. “Technology will continue to be at the forefront of all that Proforma and our owners accomplish together, and will continue to be our competitive edge in the industry.”

“We’re not stopping here,” Lazzari added. “We’re already looking for the next opportunity.”

For more information, visit www.onlyproforma.com.

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