Adobe Experience Platform launches in Australia and New Zealand

Adobe has launched Adobe Experience Platform built on Microsoft Azure’s data centre infrastructure in Australia.

The move will allow Australia and New Zealand businesses to access Adobe Experience Platform, its real-time, enterprise-grade platform for customer experience management (CXM). Local businesses can also take advantage of the various services and applications it supports, such as real-time customer data platform (CDP) and Adobe Experience Manager as a Cloud Service. 

The vendor said the Microsoft Azure Australia-based data centre will enable Australia and New Zealand businesses to have access to Adobe’s latest innovations faster and more efficiently. It also allows brands to keep critical customer information, including personally identifiable information, on-shore and will help compliance with some privacy and data sovereignty legislation. 

Alongside this, Adobe noted it had significantly invested in headcount and a physical presence locally over the past three years, and had seen double-digital digital growth during that time. .

“The investment in this new data centre forms part of a larger commitment Adobe is making in the region,” Adobe managing director A/NZ, Suzanne Steele, said. “Australia and New Zealand businesses are innovative and forward-thinking. They understand that to drive more business value, they need to deliver personalised experiences at scale, and are willing to invest to achieve this.

“Since the launch of Adobe Experience Cloud almost three years ago, we’ve seen a majority of our local banks, telcos, airlines and other major brands adopt Adobe as their gold standard for marketing technology. We expect this to continue, and therefore are investing – both in terms of local support and technical innovation.”

Adobe launches new function for Spark platform

In other Adobe news, the vendor has launched a new function on its Spark platform which enables users to add and manage multiple brands, each with its own distinct brand assets, without ever leaving the Spark editor.