Staying connected and maintaining a sense of normality is high on the priority list as Australia isolates to stop the spread of the coronavirus.

Over the last few weeks, the advertising and marketing industry has been opening up, and creating new, webinars and courses to support colleagues. 

Here’s a list of virtual sessions. Keep checking back as we will be updating it regularly.

South Australian Tourism Commission
South Australian Tourism Commission (SATC) is investing in the development of online training programs focussed on supporting and upskilling tourism businesses to market themselves online. The training programs will cover fundamental digital skills such as optimising search outcomes, managing social media, online booking systems and online marketing. The training programs will comprise of a series of online modules, including webinars, workshops, toolkits and templates, with each module targeting a specific area of online operations.

Details: The programs will be run by three different providers with up to 600 places available. Find out more and register interest here.

Verizon Media
Verizon Media is hosting a fortnightly webinar series arming you with the skills to build for your future. Verizon Media Academy Masterclasses is back again, with this week’s webinar titled ‘Cutting through in 2D: Leading and collaborating remotely’. As everyone settles into working from home and become heavily reliant on digital communications, how relationships are built with teams, managers, clients and stakeholders is critical to job satisfaction and productivity. The webinar will be facilitated by Chloe Hamman, director of people science at Culture Amp.

Details: Fortnightly. The next session will be held at 11.00am until 11.45am AEST on Wednesday April 22. Sign up here.

CHE Proximity’s Ben Shepherd
CHE Proximity chief media officer Ben Shepherd is offering a nine week Media Product Fundamentals course. In a post on LinkedIn, Shepherd says the course is “part strategy, part investment, part planning, part measurement.” The classes will be conducted via Zoom and will be free for all involved. Format will be approximately 30 to 35 minutes of material and five to ten minutes of discussion. All materials will be distributed each week and participants are welcome from anywhere.

Details: The course will be held every Thursday at 12:30pm AEST from April 23 to June 18. Sign up here.

IMAA
The Independent Media Agencies of Australia (IMAA) has launched a series of free professional advice webinars to provide expert guidance and strategies to help its members navigate the financial, legal, economic and HR complexities as a result of COVID-19. The next free webinar features well known media lawyer, Stephen von Muenster to help members navigate the legal complexities of COVID-19.

Details: The next webinar will be held at 12pm AEST on Wednesday April 22 for IMAA members.

Find out more information here.

The Trade Desk
The Trade Desk has revamped its digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online training in all aspects of digital and data-driven advertising, including emerging fields such as Connected TV. The courseware includes explanatory videos, case studies, surveys, tests, and assessments, along with ongoing access to community best practices and professional troubleshooting. Upon successful completion of all courseware and exams, participants receive valuable professional certifications in three key areas: Marketing Foundations; Trading Essentials, and Data-Driven Planning. Upon completion of specific courses, participants receive valuable professional certifications. 

Details: Find out more details here.

HubSpot
Martech company HubSpot offers free, online training via HubSpot Academy. From quick, practical courses to comprehensive certifications, people can learn everything they need to know about the most sought-after business skills.

Details: Sign up for free courses here.

ADMA/JCDecaux
JCDecaux announced an initiative to support its media agency and advertiser partners, offering the ADMA (Association of Data-driven Marketing & Advertising) WFH Marketing Masterclass with Mark Ritson. Leveraging its ADMA membership, JCDecaux will be offering more than one hundred clients and agency partners the opportunity to take part in this topical education program, designed exclusively by Ritson for ADMA, to help industry professionals navigate the challenges of modern marketing. 

Details: Launching on Monday April 20, the ADMA WFH Marketing Masterclass with Mark Ritson will include two interactive sessions per week on a single topic covering all areas of marketing and communications, with each week building on the previous week’s topic.

Asking for a Friend
Mentally Healthy, Never Not Creative and YoungBloods Australia have teamed up to help people in the creative, media and marketing industry ask the unaskable questions: questions that are kept inside for fear of how people may be treated if they were to ask them of a manager or leader. The Asking For A Friend initiative sees the launch of a monthly webinar where mental health experts join experienced leaders from the industry to answer anonymously submitted questions. The live webinars are limited to 100 participants but the webinar will be made available online within 24 hours for anyone to access.

Details: The next session will take place on Thursday, May 7 at 12:30pm AEST. Find out more and sign up here.

The Leadership Institute
The Leadership Institute is hosting a number of webinars to help leaders survive the pandemic and keep employers up to date with COVID-19 laws. The Coronavirus Leadership Survival Webinar series will be hosted weekly over five weeks with Keystone Executive Coaching CEO Aidan Parsons facilitating each. It will also host a special webinar to discuss commercial leasing arrangements to help SMEs navigate the new Mandatory Code of Conduct for Commercial Tenancy.

Details: Coronavirus Leadership Survival Webinar, Wednesday April 8 to Wednesday May 6 from 6pm-8pm AEST. Sign up here. Commercial Leasing During COVID-19 will be hosted from 11am until 12:30pm on Thursday May 7. Find out more details here.

The Trenches
Industry mentoring initiative The Trenches has launched its ‘How to … alone together’ series. It features partners and members sharing creative tips, invitations and initiatives aimed at introducing some laughter, creativity and sanity to everyone’s new daily realities. To help prevent a creative slump, The Trenches is leveraging its community to share a laugh, valuable WFH (working from home) hacks and strategies so everyone can get through this together. The first video launched with adman Russel Howcroft sharing his personal recipe for the ultimate Quarantini.

Details: Keep an eye out on The Trenches’ YouTube channel for the latest How To videos.

Got a webinar coming up or hosting a new learning initiative for the industry? Get in touch with us adnews@yaffa.com.au.

 

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