Kimberly Fulford

Proforma, Cleveland, announced Kimberly Fulford as its new product and PPE manager. In her new role, Fulford will report to CEO Vera Muzzillo.

Fulford brings more than 20 years of business experience and success in sales, operations, distribution and marketing. During the last six years, Fulford has held various positions within the printing and promotional product industries, including business ownership. Her most recent role was senior vice president of owner success at AIA Corporation, where she was recognized in ASI’s 2019 Counselor Hot List as one of the industry’s 2019 “Up and Coming Stars.”

“We are thrilled to have Kimberly join the Proforma team to support and manage our successful PPE initiative,” Muzzillo said. “With Kimberly’s wide range of business expertise, her true passion for entrepreneurs and her respect within the industry, we are confident she will add immense value and help support Proforma’s commitment to owners’ success in the PPE product category.”

“I am very excited to join the Proforma family in order to make a difference in the PPE category for our more than 600 business owners,” said Fulford. “Proforma’s family culture, its genuine passion to support their distributors’ success and its industry-leading business management technology platform inspired me to choose Proforma.”

“Working with Kimberly previously at AIA, I found she truly has a strong love for our industry, dedication to owner success, and commitment to excellence,” said Laurie DeTurk, owner of Stellar Promotions Powered by Proforma. “I’m overjoyed to be on the same team again with this strong industry leader. I look forward to the contributions she can make in our PPE program to propel us to even greater success.”

Proforma has seen continued success in its PPE products offering. With individual orders that range up to $20 million, Proforma seeks to expand its PPE footprint with the addition of Fulford’s leadership and industry knowledge.

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